Adam Goodes, born January 8, 1980, is a champion AFL player, whose career spanned over 16 years with the Sydney Swans. He holds an elite place within AFL history and has been awarded two Brownlow Medals (2003, 2006). Adam was born in Wallaroo, South Australia. His mother was of Adnyamathanha and Narungga descent, and Goodes proudly speaks of his heritage and his passion for eliminating discrimination in society. Growing up Goodes knew little of his Indigenous heritage and it wasn’t until he began asking his mother questions that he became aware of his Adnyamathanha descent. Initially Goodes played soccer, but when he moved to Merbein West Primary School in 1986, there was no soccer team for him to join so his mother suggest he try AFL. In 1999, Goodes made his Sydney Swans debut at age 19. In 2003, Goodes was the joint recipient of the Brownlow Medal for best and fairest player and in 2006 he became the 12th player to receive the award more than once. Goodes has been vocal about racism in Australian sport for many years and has advocated for many changes in order to develop a future for other Indigenous children in sport. However, in the 2013 Indigenous round a young Collingwood supporter in the stands called Goodes an “ape”. The girl later apologised to Goodes, and he asked that she not be slandered for her actions. The strength of character possessed by Goodes and his ongoing contributions to eliminating discrimination within society enabled him to turn the incident into a positive public message. One which encouraged non-tolerance and education of racial slurs for future generations. In 2014, Goodes was awarded Australian of the Year for his efforts to end racism and his work with Indigenous youth programs. His most notable youth program is the 'Goodes O’Loughlin (GO) Foundation', established in 2009. The GO Foundation redefined its focus in 2014 to education, with the motive to create a brighter future for Indigenous Australians. Adam is also an ambassador with 'White Ribbon', the 'Recognise Campaign' and the 'Racism Stops with Me' campaign. Along with many campaigns outside of AFL, Adam has recently become the CEO of 'Indigenous Defence Consortium' (IDC). The IDC aims to break the poverty cycle in Indigenous communities by growing sustainable businesses and developing Indigenous Entrepreneurs. IDC provides a channel for clients to engage with the Australian Indigenous business sector and enhance overall competitiveness.